Links, brand mentions and how to judge a link building vendor before you pay.
Here’s what most marketing articles won’t tell you: the link building industry is having an identity crisis. On one side, you have agencies still peddling the same tired guest post packages from a decade ago. On the other, you have forward-thinking strategists who understand that backlinks are now training data for AI models, trust signals […]
If you’ve been in an SEO strategy meeting lately, you’ve heard it: “We need to build a brand.” It’s become the professional equivalent of “thoughts and prayers”—well-intentioned, vaguely aspirational, and utterly useless without a plan. The popular narrative goes like this: SEO is changing, AI is disrupting search, and the only salvation is “brand building.” […]