Shopify SEO Services

Shopify covers the basics, but the stores we audit tend to lose rankings in the same places: empty collection pages, duplicate product URLs and heavy apps. We fix those, then build the pages and content your shoppers search for.

Request a Shopify audit
All SEO services
  • Collections and product pages
  • Larger theme changes previewed first
  • Theme, apps and page weight

Where Shopify stores usually lose rankings

Collection pages with no copy

Category searches land on collections. We add a short intro, sub-collection links and FAQs through one theme module, without pushing products down the page.

Duplicate product URLs

Shopify can serve a product under /collections/…/products/ as well as /products/. We check canonicals and internal links so Google settles on the URL you want.

App and theme bloat

Many apps add code to every page. Heavy option and review apps can push the product title far down the HTML.

Filter and sort URLs

Filters can spawn thousands of crawlable URLs. We keep them out of the index and point links at real collections.

Copied product descriptions

Manufacturer text appears on every reseller. We rewrite titles and descriptions around model, material and use.

Several markets

Selling in more than one country? We check hreflang and market subfolders so each country sees its own language and prices.

What Google never sees

Google’s crawler reads the first 2 MB of an HTML file. On one store we measured, the H1 started 6.1 to 7.2 MB into each of the 12 product pages we checked.

The cause was an options app loading every option set into the page head.

Bar chart of 12 Shopify product pages at 6.4 to 8.2 MB of HTML, with the H1 starting past the 2 MB Googlebot limit – Shopify SEO services
HTML size and H1 position on 12 product pages. Measured 12 Oct 2026.

What's included

  • Theme and app audit, including page weight per template
  • Collection page module: intro, sub-collection links, FAQ
  • Product title and description rewrites
  • Canonical, filter and pagination checks
  • Blog content linked to the collections it supports
  • Image alt text written from the actual photo
  • Product structured data checked against the page
  • Monthly report from Search Console

Results on Shopify

A rug brand selling in the US on Shopify had 821 monthly Google clicks in July 2026, the month before we started. In September 2026 it had 1,908.

Google Search Console clicks. Client name withheld.

Line chart of monthly Google clicks for a Shopify rug brand, 821 before our engagement and 1,908 in September 2026 – SEO services results
Monthly Google clicks, Shopify rug brand. Shaded: our engagement.

Shopify SEO FAQ

How do I implement SEO in Shopify?

Start in Shopify admin: unique titles and descriptions, a clean collection structure and alt text on images. After that, most gains come from collection content, internal links and keeping theme and apps light.

Do I need an SEO app for Shopify?

Usually not. Most fixes are theme edits and content, and many apps add code to every page.

Will you change my live theme?

Only after you approve. Larger theme changes are previewed on an unpublished copy first.

How long does Shopify SEO take?

Fixes to indexing and page weight can show within weeks of Google recrawling. Collection and content work usually takes a few months to settle.

Get a Shopify SEO audit

Send us your store URL. We will check your collections, product templates and apps first.

Contact us